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We Are the Team Behind the CEO

Mrs. Smith Assist provides expert virtual assistant services for creative women founders. Streamline your workflows, save time, and grow your business with personalized support. Visit our about page to discover how we can help you thrive today!

Empowering Women Founders with Seamless Support | From Dubsado Experts to Executive Assistants | Your Dream Team of Virtual Assistants awaits

Mrs. Smith Assist is a fractional business operations team for mom entrepreneurs who are building something real and running out of hours to do it in.
 
We handle the systems, the marketing, the tech, and the day-to-day execution — so you can stay in your CEO seat, show up for your kids, and actually breathe.
 
This is not a VA agency. We are not here for one-off tasks or reactive scrambles. We are a built-in, long-term ops team. We show up every month, we own our piece of the work, and we grow alongside your business.

Empowering Women Founders with Seamless Support | From Dubsado Experts to Executive Assistants | Your Dream Team of Virtual Assistants awaits

Meet Jade Smith

Jade Smith is the founder of Mrs. Smith Assist, a Certified Dubsado Specialist, and a mom of four who homeschools her kids and runs a business — with a six-month-old in the mix.
 
She did not build this business despite being a mom. She built it because she understood, from the inside, what it actually takes to run something while also raising little humans.
 
She spent over 10 years as an Executive Admin and Project Manager before building MSA. She knows what it looks like when operations break down. She also knows what it looks like when they work beautifully — and that is what she built this team to deliver.
Jade Smith, Dubsado Specialist & Founder of Mrs. Smith Assist
Certified Dubsado Specialist - Dubsado Services

 

When I began Mrs. Smith Assist…
I had someone in mind that was a Mary Poppins of sorts.  She had a nifty bag of tricks, a lovely attitude, and she could accomplish anything you needed with the flip of her wand!
Isn’t that what everyone needs in life? A heroic friend that can troubleshoot hard problems, knock off pesky to-dos, and all the while keep a wonderful attitude about dreams for the future?
In the making of “Mrs. Smith Assist”, I had one goal in mind: I want to provide small business owners a one-stop shop for everything they need. Someone trusted, versatile in skill and eternally optimistic!
I like the sound of that! I’m sure you do too. Anyone who has a lot to do is in need of superior support.

You need someone who understands the “in-between”.

Building a business (at any phase) is like a thrilling and scary rollercoaster ride.

It looks like financial ups and downs, personal investment, loss, joy, freedom, burnout, learning curves, and so much more. Building a business refines so much within us and it requires so much from us. 

It’s a very personal journey where the stakes can feel high. 

But you don’t have to be the only one invested in your business.

Sometimes it might feel like you are the only one who can be invested in your business, but we’re on a mission to transform those feelings and show you that we’re invested too. 

There are seasons where you do a LOT of heavy lifting. Trust me, I know. You will always be your business’ number one advocate. That’s never going to change. It’s your job to be the biggest advocate and your business’ biggest fan!! You call the hard shots, spend most of the late nights, and probably, drink the most coffee. 

You being the highest investor will never change….

But, what will also never change is your growth – if you don’t recruit your investors. 

An investor (by definition) makes room for increase that would not be impossible on your own. 

Think about what that looks like for your next season of growth…

  • Clearing out room for an increase on your mental and emotional energy
  • Committing to the foundational stability and sustainability of your business
  • Focusing on the things that only you can do to really move that needle and reach higher revenue and exposure
  • Finding the heart and knockout impact of a team - who actually enjoys walking through the highs and the lows with you
LET'S FIND OUT TOGETHER

Integrity

Our standard of integrity includes honesty and respect towards and within our efforts.

Meaning

We search for ways to bring meaning to your business and quality of life. We believe in meaningful connections with one another as we work.

Diligence

We continue with diligence in an attitude of positivity, with steady and reliable work ethics.

Determination

Our commitment is to problem-solve and approach each challenge you face as if it is our own. We are determined to unfold solutions and innovation on your behalf.

Honor

Honoring others begins with kindness, but that is just the start. Our priority is to honor others, and to acknowledge the value of who they are, and what they come to bring.

Meet the Team

Account Managers and Team Specialists

Hi, I'm Anna

As a dedicated wife and supermom of three, Anna has mastered the art of juggling life's chaos with grace. She's wired to thrive under pressure. She's here to help your business bloom and thrive by sprinkling her magic dust of organizational wizardry and time management genius.

Hi, I'm Ashley G

Ashley finds purpose in assisting others as they achieve their goals & challenge themselves! With an extensive corporate and entrepreneurial background she is able to assist clients by prioritizing needs, and executing quality results.

Hi I'm Haley

Haley is a dedicated problem solver with a passion for helping others. With seven years of experience as a math educator, she has honed her organizational skills and love for precision. Beyond work, she finds joy in spending time with her family, baking, and exploring new destinations.

Hi, I'm Jade

Founder of Mrs. Smith Assist. Jade loves helping business owners sort through the confusion about their processes and preferences so that they can be confident about what they’re doing within their business, not just checking off all the boxes for a Dubsado Setup. With over 10 years of experience, she's learned a lot about many different businesses, and they all consist of and work well because of a common key: People. People like you.
Keely is an empathetic powerhouse of written language. A professional psychologist, and inquisitive seeker of understanding human behavior, Keely gets to the heart of a matter when crafting copy for any audience.
Shelly is all about taking the tech headaches off your plate so you can focus on what you do best. Think of her as your tech problem solver, always ready with a fix. As an operations expert, Shelly passionate about helping course creators, coaches, and mission-driven entrepreneurs achieve their business goals with ease and intention.
Zandre is a creative at heart who has the power to bring a brand’s vision to life on screen by creating an online presence that engages, educates, and persuades. Aside from her creative persona, Zandre also has an analytical side that loves to come up with systems and keep things organized.
Hi, I'm Brianna! I'm a funnel builder who loves helping online business owners launch and scale their offers without the endless tech headaches along the way. Since 2019, I've been designing and building strategic funnels, from landing pages and email automation to course setups and everything in between! I work across multiple platforms, so basically, if it's part of a funnel, I can build it. I take all the behind-the-scenes chaos off your plate so you can focus on what you do best while I handle the design and tech that brings it all together.
I’m Stephanie Lamson, an operations and administrative consultant with over 10 years of experience helping entrepreneurs and growing businesses stay organized and run smoothly. As a work-from-home mom, I know how valuable efficient systems and clear processes are because time really does matter. I specialize in streamlining workflows, managing the details, and creating structure that actually works in real life. My goal is to take things off your plate so you can focus on growth, big ideas, and the parts of your business you love most.
Mara partners with clients to bring their ideas to life from concept through execution. With over 4 years of experience in the online space, she blends big-picture thinking with detail-oriented implementation. In her free time you can find her at a local run club, chasing after her little one, or rediscovering the ice as a former competitive figure skater.
Nicole has 5+ years of experience helping business owners streamline operations—from managing inboxes and calendars to building workflows, processes, and tech systems that keep everything running smoothly behind the scenes. She enjoys projects that challenge her to think outside the box. She's a natural problem solver with an “everything is figureoutable” attitude. When not working, you’ll find her living the island and farm life. Nicole loves the slower pace of life and the simple joys that come with it.
Katie has spent 8+ years as the right hand to CEOs and online business owners — not just keeping the wheels turning, but making sure the right wheels exist in the first place. As a certified Director of Operations, she steps in as a true leadership partner: taking discovery calls, navigating complex client situations, and making high-stakes decisions with confidence. Her clients never have to wonder if things are handled, because they are.
With 10 years of marketing and brand design experience driving growth across diverse sectors, Candace specialize in blending thoughtful storytelling with high-fidelity visual content to build authentic, sustainable online presences. What makes Candace special is her unique ability to merge strategic operations with creative execution. Rather than looking at content in isolation, she views a brand's digital identity holistically, ensuring that every graphic, caption, and account audit directly serves the client's long-term business goals.
With 15 years of administrative experience + 10 years in healthcare, Amanda has basically seen it all—and survived with her sanity mostly intact. She’s a pro at organization, communication, and keeping the chaos of operations in check (think of her as a professional wrangler…of spreadsheets, calendars, and the occasional email meltdown). She brings the perfect mix of professionalism, heart, and a little bit of “let’s make this fun” energy. Goals? She doesn’t just help you hit them—she makes sure they actually line up with your bigger, slightly-ambitious dreams.
Aniska is a digital marketing and marketing operations specialist with more than 7 years of experience turning big ideas into organized systems and actionable strategies. She loves simplifying workflows, improving CRMs, and supporting everything from email automation and digital ads to project management and social media strategy. Based in Houston, Aniska is also a wife, mom, and business owner who enjoys exploring coffee and tea shops, taking family walks at Hermann Park, and dreaming up her next creative venture!

The Leadership Team

Jade
Founder and Dubsado Specialist
Ashley
Client & Team Experience Manager
Shelly
Business Integrator
Katie
Client Success Manager

Who do you trust right now in the process?

What kind of team do you need in the in-between?

How would it feel to have consistent support in the uncertain times?

Our team collectively supports your business. Based on your needs, we will determine how our team may best contribute to your projects. 

We will set in place the right team at the right time, together.

We streamline all of our efforts, assigning one trusted point person to help keep things fluid. We are committed to the clients you serve, as we are committed to you.

FAQ

Frequently Asked Questions

Jade Smith is the founder of Mrs. Smith Assist and a Certified Dubsado Specialist with over 10 years of experience in executive administration and project management. She is a mom of four who homeschools her kids and built MSA around the belief that business owners should not have to carry the weight of operations alone. She leads a team of specialists who handle systems, marketing, admin, and tech for mom-owned online businesses.

We work closely with you to monitor the effectiveness of our work together and keep a pulse on the areas that your business is desperate to grow. Our goal is to prioritize the needs and be strategic in all that we do. 

MSA is based in the Dallas-Fort Worth area of Texas, and works with clients fully remotely across the United States. Our team is primarily U.S. based.

Mrs. Smith Assist has been operating for six years, supporting over 100 clients across that time. What started as a solo operation has grown into a full fractional business operations team serving established online business owners.

MSA works with mom entrepreneurs the same way we work with any client — we come in, learn the business, build a plan, and take ownership of the execution. The difference is that Jade and many of our team members are moms themselves, so we understand the reality of building a business alongside a full family life. We do not need the context explained. We get it, and we build our support around it.

Learn How We Work
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