Who We Are

We are a growing team of passionate, multi-talented women who love to support thriving online business owners in their marketing, admin, and systems operations. Whether in the day-to-day routines, or in the collaborative complexities, we love partnering with solopreneurs and small businesses. 

We find our greatest fulfillment through the genuine connections we cultivate. We are committed to the process – and we are committed to make big, big impact towards our client’s bottom line and consistent investment towards their big, big vision.

As we learn from our own experiences in business (and from those around us), we develop resources, training, and business health + happy inspiration for the VA community.

Jade Smith, Founder & Virtual Assistant

When I began Mrs. Smith Assist...

I had someone in mind that was a Mary Poppins of sorts.  She had a nifty bag of tricks, a lovely attitude, and she could accomplish anything you needed with the flip of her wand!

Isn’t that what everyone needs in life? A heroic friend that can troubleshoot hard problems, knock off pesky to-dos, and all the while keep a wonderful attitude about dreams for the future?

In the making of “Mrs. Smith Assist”, I had one goal in mind: I want to provide small business owners a one-stop shop for everything they need. Someone trusted, versatile in skill and eternally optimistic!

I like the sound of that! I’m sure you do too. Anyone who has a lot to do is in need of superior support.


Jade Smith has over 10 years of administrative experience with her background stemming from the non-profit sector, ministry and video production. She’s your Strategic Achiever that naturally functions as a long-term partner with your business right at the start, as she begins to question the big picture, strategize effectiveness ,and bring about healthy growth. She thrives in project management, systems and marketing support for small business owners. She enjoys building customized databases for content planning, conceptualizing beautiful workflows, and engaging in one-on-one creative collaboration.

Jade is truly passionate about serving others and making their lives easier. She values the development of healthy team cultures, and cultivating unique skills and personalities. Jade truly believes that your best work will come out of rest and enjoyment of life, not the burnout or one-man show mentality. “Quality produces profitability” and the highest quality is built with incremental, consistent investments day in and day out.

Jade’s clients rave about her ability to jump right in with initiative, problem solve and brainstorm creative solutions. She’s obsessively planning and eternally strategizing. She’s a detail-oriented, left-brain creative.

When it’s time to play, Jade can be found escaping to the Ft. Worth Zoo with her husband, Paden, and their children: four year old son, Jonah and two year old daughter, Eden. Jade and Paden are both small business owners and worship leaders. Jade’s blog for Christian women can be found at Laughing Over Tomorrow.

You need someone who understands the “in-between”.

Building a business (at any phase) is like a thrilling and scary rollercoaster ride.

It looks like financial ups and downs, personal investment, loss, joy, freedom, burnout, learning curves, and so much more. Building a business refines so much within us and it requires so much from us. 

It’s a very personal journey where the stakes can feel high. 

But you don’t have to be the only one invested in your business.

Sometimes it might feel like you are the only one who can be invested in your business, but we’re on a mission to transform those feelings and show you that we’re invested too. 

There are seasons where you do a LOT of heavy lifting. Trust me, I know. You will always be your business’ number one advocate. That’s never going to change. It’s your job to be the biggest advocate and your business’ biggest fan!! You call the hard shots, spend most of the late nights, and probably, drink the most coffee. 

You being the highest investor will never change….

But, what will also never change is your growth – if you don’t recruit your investors. 

An investor (by definition) makes room for increase that would not be impossible on your own. 

Think about what that looks like for your next season of growth…

Who do you trust right now in the process? What kind of team do you need in the in-between? How would it feel to have consistent support in the uncertain times?


Our standard of integrity includes honesty and respect towards and within our efforts.


We search for ways to bring meaning to your business and quality of life. We believe in meaningful connections with one another as we work.


We continue with diligence in an attitude of positivity, with steady and reliable work ethics.


Our commitment is to problem-solve and approach each challenge you face as if it is our own. We are determined to unfold solutions and innovation on your behalf.


Honoring others begins with kindness, but that is just the start. Our priority is to honor others, and to acknowledge the value of who they are, and what they come to bring.

McKenzie is a fluid master of tech and all things operations. When McKenzie is working behind the scenes, you have peace of mind that everything is flowing seamlessly and with great care. We also love her Wisconsin inflections, and the kind, easy going approach we feel from her as we work together.
Nicole is always willing to jump in and lend a helping hand wherever it's needed. She's a "work-smart-not-hard" kinda girl who loves to find ways to make things easier for everyone around her. One of Nicole's superpowers is her problem-solving skills. They are simply out of this world! She has her own unique way of figuring things out and quickly coming up with solutions and suggestions.
Ashley finds purpose in assisting others as they achieve their goals & challenge themselves! With an extensive corporate and entrepreneurial background she is able to assist clients by prioritizing needs, and executing quality results.
Angelica shows up, ready to collaborate and pour passion into her projects, but mostly, into the people around her. She executes systems with careful intention, assesses operations for ease and facilitates pleasant atmospheres for workflow and innovation.
Leah is a lover of organization and lists, getting lost in a good book, and supporting small and growing businesses reach their goals! With years of experience and a cheerleader personality, Leah is always excited to provide encouragement and organization throughout all the projects she touches preparing a motivating plan of action to reach the goal!
Kristi has a BA in Health Science, was a corporate Accountant, and that's just a few of the many hats she has worn. From being a mama, mental health advocate and sustainability coach Kristi puts 110% into everything she does. She strives to parallel the clients work and thoughts cohesively to feel your support is an extension of yourself.
Zandre is a creative at heart who has the power to bring a brand’s vision to life on screen by creating an online presence that engages, educates, and persuades. Aside from her creative persona, Zandre also has an analytical side that loves to come up with systems and keep things organized.
Brianna loves all things design, tech, and marketing! Having worked in the online space for several years, she's gained experience working on projects — whether big or small. Brianna is ready to get you out of the weeds so you can focus on the work you truly love!
Keely is an empathetic powerhouse of written language. A professional psychologist, and inquisitive seeker of understanding human behavior, Keely gets to the heart of a matter when crafting copy for any audience.
Libby is a passionate content creator & Instagram marketing expert! Her incredible talent lies in her ability to create visually stunning designs that truly connect with her audience. She also has an incredible gift for storytelling that really brings her content to life. Her knowledge of algorithms allows her to create campaigns that drive engagement & deliver measurable results.
Jackie has a way with the details, and she's always on top of the nitty gritty. Jackie is a proud, loving mother and her warm nature and sense for punctual workflow makes the day-to-day easy. Jackie's fluid style is just one of the many qualities that elevates customer experience for those we serve.