Black Friday gets a lot of hype, but did you know it's not the biggest shopping day of the year?
I always thought it was, too, with all the crazy deals and people lining up outside stores at the crack of dawn. But it turns out the Saturday before Christmas is even bigger!
Now don’t get me wrong, Black Friday is still huge. Thanksgiving weekend through Cyber Monday captures over 20% of all holiday online shopping. That’s a fifth of all those holiday purchases crammed into just a few days. It’s wild how much spending happens in such a short time.
Our client, Judith Hill Photography, took advantage of this momentum. The MSA team has been launching Judith’s Black Friday sales for the past couple of years, and each has been a HUGE success!
Meet Judith. She’s an artist, mentor, and an accredited, award-winning photographer with the Portrait Masters. She’s in the business of celebrating lives and building confidence. She believes a portrait session is more than taking pretty pictures of her clients. It is a place to feel seen and heard; a place of self discovery, reclamation, and transformation. A session with Judith has the power to awaken your confidence and transform the way you see yourself!
Last year, our team marketing and Judith’s sales efforts brought her to a new level of engagement with her loyal clients and best of all, Judith’s sales were through the roof! What’s unique about this project is how the client and the Team worked together to strategize; my team warmed up her audience, and we used email marketing and content creation to accelerate her sales.
The Results:
JUDITH’S SALES CLIMBED TO ALMOST $30K IN REVENUE!
Last year, over Black Friday weekend Judith’s sales were over 10k, but from those sales over the next several months, it led to almost $30k in revenue! Out team really capitalized on Black Friday and the momentum we created through marketing to her clients continued to pay off.
The holidays are a major opportunity each year to boost your bottom line. Utilizing our team like Judith and maximizing your marketing strategy could significantly boost your annual revenue. I’m sure you would love to replicate these kinds of results.
Do you have an idea you want to come to life?
Our team is ready to jump in, even if you may not feel ready! We love to work with and support business owners and entrepreneurs throughout the process- you don’t have to have all of the pieces put together yet. We’ll work with you every step of the way to turn your idea into a finished project. Whether you know exactly what you’re looking for or just have a vague idea- let’s connect and see how we can turn your visions into reality!
