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Are you feeling overwhelmed by the
prospect of launching your next big project?

Is the thought of juggling all the moving pieces of your upcoming launch causing you stress?

Don't worry; you're not alone.

Launching can be a daunting task, but the good news is that you don't have to go through it alone.

A Launch Expert can help you with:

It all started with a spark of an idea – a way I could help people solve a problem or achieve a goal that was personally meaningful.

I knew I needed to build trust, prove my expertise, and show potential clients they were capable of achieving the transformation I promised.

I poured my heart into creating an offer that could truly transform lives, but I knew a great offer alone wasn’t enough – I needed the right strategies, systems, and content to deliver it smoothly.

I developed my course plan, outline, modules, and complete customer experience. All great courses require both marketing and instructional design built in from the beginning.

"With the right launch strategy and course design in place, I was ready to share my offer with my audience."

PHASE I

Offer & Audience

Clarity

My transformation started with a great idea and clarity on who I was serving.

The first step-in any launch is determining exactly who your audience is, choosing a profitable problem, building your offer, and getting clarity for positioning. 

In order to move into the Pre-Launch Planning and Runway, you need to be crystal clear who you are serving, the problem you’re solving, and your offer.

WHAT'S INCLUDED

■ Two 1-hour sessions to guide you through creating your offer and clarity with your audience.
■ Offer and Audience Clarity mini-course of two short video lessons and a template to outline your offer.

Your Investment: $657

For anyone struggling to launch a new offer, I recommend focusing first on audience clarity and positioning.

PHASE II

Pre Launch Planning

and Runway

I spent weeks building momentum, addressing objections, and proving my value before launching.​

Four to eight weeks before your launch is where you build momentum, help buyers work through objections, shift limiting beliefs and prove that YOU are worth a swipe of their VISA CARD.

In order for your potential client to buy from you, they need to believe 3 things.

This is how we start all pre-launch planning and the key to  your pre-launch runway. (And not only am I telling you what they need to believe—aka the secret—but I’m also giving you the ideas for your content to help support each belief.)

  • 1️⃣  They need to believe that YOU are the person that can help them (otherwise known as “know, like, and trust”)

  • 2️⃣  They need to believe that your offer can give them the BIG transformation they are looking for

  • 3️⃣  They need to believe in themselves and that they’re capable of getting this transformation.

Next, we…

Step 1: Analyze  

  • ■ Gather all the data from your last launch and analyze what people are saying, what matters most to them, to understand your buyers’ pain points, objections, false beliefs, and desires.
  • ■ Assess your current funnels and traffic, determine what's working, what needs improvement, and where things are bottlenecked when it comes to messaging and content.
  • ■ Uncovering holes in the buyer’s awareness journey and where your content needs to be honed to create a seamless customer journey.


Step 2: Strategize

  • ■ Based on the data and research collected, I’ll strategize a pre-launch plan leading to your sales event (challenge, webinar, or summit) and launch.
  • ■ We’ll determine what content assets are still needed and what can be repurposed based on this plan.


Step 3: Planning

  • ■ I give you a recommended schedule of social content and pre-launch emails.
  • ■ You’ll get my recommendations on any funnels that might need tweaking. 
  • ■ My unique method, given to you in a written, strategic plan, identifies missed opportunities and optimizations that help increase conversions.
  • ■ You’ll finally have a complete roadmap of exactly what content to confidently create that leads your audience straight into a launch offer they can’t wait to jump on.

WHAT'S INCLUDED

  • ■  You’ll receive a pre-launch questionnaire to gather any data from prior launches, any current funnels that you’re utilizing, your existing strategies that are in place to grow and nurture your audience, and conversion metrics.

  • ■ We’ll meet for a 90 minute strategy session to go over your launch questionnaire and develop your pre-launch strategy.

  • ■ I will create a written Pre-Launch strategy blueprint to include timelines and recommendations for content and email schedule

  • ■ Complete list of items and tasks with timelines in a spreadsheet that can be imported into ClickUp, Asana, or other PM tool for you or your team to execute

Your Investment: $1197

I refined my offer, filled in the gaps, and expanded where possible...

PHASE III

Launch Strategy

& Project Plan

I walked away from this phase with a customized strategic plan tailored exactly to my business and goals.

You’ve created an incredible offer. Now, you need a strategy that allows you to confidently go into your launch knowing what revenue goals are possible, how to get your offer seen by the right people, AND a detailed plan to ensure it all gets done without overwhelm and burnout.

You pour your heart and soul into creating a truly transformational offer for your potential clients. However, having a great offer isn’t what makes a launch succeed. 

It’s creating and implementing the right strategies, content, and systems to launch your offer with less overwhelm and more ease.

This is perfect for visionary business owners who need support creating a customized strategic plan for their launch. They also desire feedback from a seasoned launch expert on their offer to see where there might be holes or opportunities to expand.

Next, we…

Step 1: Analyze  

  • ■ Gather all the data from your last launch and analyze what people are saying, what matters most to them, to understand your buyers’ pain points, objections, false beliefs, and desires.
  • ■ Assess your current funnels and traffic, determine what's working, what needs improvement, and where things are bottlenecked when it comes to messaging and content.
  • ■ Uncovering holes in the buyer’s awareness journey and where your content needs to be honed to create a seamless customer journey.



Step 2: Strategize

  • ■ Based on the data and research collected, I’ll strategize a pre-launch plan leading to your sales event (challenge, webinar, or summit) and launch.
  • ■ We’ll determine what content assets are still needed and what can be repurposed based on this plan.

 

Step 3: Planning

  • ■ I give you a recommended schedule of social content and pre-launch emails.
  • ■ You’ll get my recommendations on any funnels that might need tweaking. 
  • ■ My unique method, given to you in a written, strategic plan, identifies missed opportunities and optimizations that help increase conversions.
  • ■ You’ll finally have a complete roadmap of exactly what content to confidently create that leads your audience straight into a launch offer they can’t wait to jump on.

You will walk away with the ideal launch strategy and plan that will work specifically for you.

WHAT'S INCLUDED

  • ■ 90-minute launch strategy session
  • ■ Complete promotional calendar and timeline that includes your sales event promotion, open cart, close cart, and any cart re-open strategies
  • ■ Recommendations on promo topics and engagement
  • ■  Launch goal setting & metrics tracking spreadsheet
  • ■ A complete launch plan that can be used in your PM tool with the chosen 8 week or 12 week timeline (pre-launch runway or launch only)

Your Investment

$1,977
(8 week launch)

$2,575
(12 week launch)

After months of hard work and preparation, launch day finally arrived!

Wait, there's more...

COURSE

Clarity

All great courses require both marketing and instructional design built in from the beginning.

All great courses start with a mix of marketing and instructional design built in. It all starts with the promised transformation, but that alone won’t create a high course completion or that WOW factor that makes a course easy to recommend.

In Course Clarity, we develop your strategy for your course plan, course outline, modules, and complete customer experience.

WHAT'S INCLUDED

■  Three 1-hour sessions including:

– Choosing your course USP
– Guidance with course outline
– Guidance for building your course modules/curriculum
– Developing your onboarding experience
– Pre-selling your course

■ Templates for course planning and structure

We also discuss… 

💻 How much to include… or NOT include
💻 Delivery Method: Live, pre-recorded, presell it, etc.
💻 Tech and how to make sure you choose the right one
💻 The planning process (making your course unique… and sellable)

Your Investment: $975

Ready to launch?